Marketing
Getting potential customers to choose your product is not a matter of luck, it has to do with good planning, marketing and execution. The links we have below will help you on your step by step process to develop the best marketing plan for your business, product or service.
Topics covered: (please follow the link for more information)
- Branding
- Market & Customer Segmentation
- Marketing Channels
- Marketing Ethics
- New Product Development
- Pricing
- Strategic Marketing
- The Marketing Plan
- Wholesaling & Retailing
- For my students in BADM 420 Advanced Marketing Management at the University of Illinois at Urbana Champaign
- For my students in BADM 327 Marketing to Business and Government at the University of Illinois at Urbana Champaign
Marketing for any company is difficult. We never know exactly what to focus on, what to make, what to do. Here are a few videos that should be able to help you with developing a better marketing mix for your products.
The Four Ps of Marketing
httpv://www.youtube.com/watch?v=NWawUBDZwTQ
1. Price
2. Product
3. Promotion
4. Place
The Four Cs of Marketing
httpv://www.youtube.com/watch?v=l4J3svw1fng
1. Consumer Wants and Needs: Make a product that meets the consumers wants and needs. People buy what they want, not what you tell them they want. So if you answer those needs you have a better chance to be successful.
2. Cost versus Price. What is the actual cost of purchasing your product. The cost of a song on itunes is not 99 cents. It is 99 cents plus the computer plus the ipod to play it on.
3. Convenience of Purchase: Where and how do people buy your product. Is it online? Do they need to try it on first? What is it?
4. Communication versus Promotion: Communicating back and forth with the client helps build better business relationships.
