BADM 420 Advanced Marketing Management

Advanced Marketing Management

University of Illinois at Urbana Champaign

Welcome to BADM 420, Advanced Marketing Management. This course is designed to teach you how to integrate the marketing and management principles you have learned into real world practice. By the end of this course you should be able to look at a business and tell me the ins/outs/whys/why nots of a business in terms of their marketing management approach.

The instructor:

Mark Wolters, you may contact him via email at mwolter@illinois.edu or visit him in his office hours on Mondays and Wednesdays from 11:00-12:30 at 10 Wohlers Hall. Feel free to write to arrange an appointment if that time does not work for you.

Course Syllabus: CLICK HERE FOR SYLLABUS

Course Materials:

The class slides will contain most learning materials you will need for this course. There is not a particular book you should buy, however the instructor can recommend some very good marketing books in order to help you develop your semester project and case studies.

FOR CLASS SLIDES CLICK HERE

All main topics for the course will have an additional summary video for students to review if the material was not clear in class or they were in some way unable to attend the lecture that day. You will find the videos below (added weekly) as well as the weekly topic video posted on our facebook, twitter and youtube pages.

Graded Assisgnments:

Group Case Presentation: 20% Each group will present (no write up, only a presentation with the slides turned in) a case study with their analysis and recommendations.

Group Marketing Project: 45% A group will do a marketing plan for a business consisting of a written (17-25 pages) project as well as a 25-30 minute presentation of the project. These works will be shared with the business and their input will be factored into the final grade.

Marketing Simulation: 20% Each group will run an online marketing simulation game during the semester.

Class Participation: 10% Show up and say something somewhat intelligent and you should be just fine.

Team Member Evaluation 5%: Each team member will turn in on the last day of class their peer evaluations of their team members. Their grades for your participation will directly influence this 5%. If you do not turn in the team member evaluation on the last day you will lose half of your Team Member Evaluation Score.

Extra Credit: 2% Write a marketing plan for a non-profit or NGO (such as the Red Cross of Champaign, Habit for Humanity Urbana, etc) and with the official acknowledgement of the organization you will receive 2.5% added onto your final grade.

Team Leader: The team leader for each group is responsible for organizing meetings, assigning duties and dealing with all issues of the projects and case studies. This entails a large amount of work and as a “reward” the leader of each group will receive a bonus 2% on their final grade.

Signing up for the Simulation

PAYMENT INSTRUCTIONS

1. Go to http://globalchallenge.cesim.com and choose “Click here to register”.

2. Input your email address (email must be a valid email address and will be verified before you can start making decisions). Note that we do not send any unsolicited email to your email address.

3. Fill in your first name and last name, confirm your email address, input password, and choose language and time zone.

4. Input your course code (given by your course instructor).

5. Select PayPal payment or input your license code, if you have one already.

6. If you choose PayPal, then follow the payment steps. Once you have completed the Payment, you can return to the registration by following the return link provided by PayPal. If the returning is interrupted for any reason, you can continue registration by logging in with the email and password that you created in step 2. You can then continue the normal registration flow.

Notice:

You will not be able to complete the registration before your payment has cleared. If you are using an eCheck for payment, please make sure that you make the payment sufficiently prior to the course starting date.

7. After successfully completing the PayPal payment or submitting a license code you can choose the group and team that you will join.

8. Once you have joined a team and completed your registration your email account will be verified by sending a welcome email.