Basics of Branding Lecture Videos


Topic: Branding

Topics:

Complexity of Products

Types of Brands

Types of Products – Product Depth versus Breadth

Steps to Brand Strategy Development

Videos:

What Is Branding & Brands?

from Sparta, Greece

How to Develop a Brand Strategy

from Anogia, Greece

Brand Image vs Brand Identity

from Sevilla, Spain

Product Complexity & Types of Products

Types of Brands & Branding

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